Course Overview A practical, data‑science‑focused course that teaches learners how to design, build, and evaluate recommendation systems used in e‑commerce, streaming, retail, and digital platforms. The course covers collaborative filtering, content‑based models, hybrid approaches, user–item similarity, ranking algorithms, A/B testing, personalisation strategies, and model performance evaluation. Target Audience Data analysts, data scientists, and machine‑learning practitioners […]

Course Overview A practical, digital‑commerce‑focused course that teaches learners how to use data to optimise online sales, customer journeys, product performance, and marketing ROI. The course covers web analytics, funnel performance, conversion optimisation, cohort analysis, pricing and promotion insights, inventory and fulfilment analytics, and predictive modelling across e‑commerce and omnichannel environments. Target Audience E‑commerce, digital […]

Course Overview A practical, marketing‑focused course that teaches learners how to analyse consumer attitudes, preferences, motivations, and buying patterns using data. The course covers behavioural segmentation, customer journeys, psychographic insights, demand drivers, digital behaviour tracking, sentiment analysis, and predictive modelling to support product, marketing, and customer‑experience decisions across retail, e‑commerce, and service industries. Target Audience […]

Course Overview A practical, retail‑focused course that teaches learners how to use data to understand customer behaviour, optimise product performance, improve store operations, and drive revenue growth. The course covers sales forecasting, basket analysis, pricing and promotion analytics, inventory optimisation, channel performance, and data‑driven decision‑making across physical stores, e‑commerce, and omnichannel retail environments. Target Audience […]